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项目编号:001
项目名称：嘉善魏塘名人文化旅游集散中心
项目性质：旅游项目
一、项目市场状况及立项理由
嘉善魏塘名人文化旅游集散中心位于嘉善县老城区的中心，是嘉善县十五旅游发展规划的重点旅游区，具有浓厚的地方特色和深厚的历史文化积淀。现有浙江省重点文保单位--吴镇纪念馆。吴镇是我国元代四大画家之一。历史上还有嘉善名寺慈云寺和阿育王双塔。花园路原为县政府驻地，是嘉善政治、经济、文化具有深远影响的区域。它的开发必将带动全县文化旅游品牌的提高，其社会效益和经济效益极其可观。
二、项目准备进展情况
1、项目总体方案已明确。
2、项目已列入嘉善县城市总体发展规划和嘉善县"十五"旅游发展规划。
三、建设规模和内容：
以一苑、一街、一中心为主要建设内容，形成一个旅游娱乐设施、零售商店、文化景点、文化性经营相互揉合的游憩商务区（RMD)。
1、吴镇文化园，扩建占地60亩，分四大区即：佛教文化区、古迹文化区、民俗文化区、书画文化区、投资1亿人民币。
2、改造花园路为仿古式文化、娱乐、休闲、旅游商品市场和美食宾馆步行街，占地10亩，全长310米。投资5000万人民币。
3、兴建旅游集散中心占地10亩，集影院、旅游交通（包括大型旅游停车场）、票务、各地旅行社、景区、宾馆、代办点、旅游咨询为一体的旅游集散地，投资3000万人民币。
四、财务评价
1、项目计划总投资：1.8亿人民币
2、投资回报率：预计30%
3、投资回收期：3.5年
五、引资方式：外方资金、中方资金、民间资金
六、合作内容：独资或合作
七、项目方可提供的条件：土地和现金，省、 县人民政府给予的政策。
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Jiashan Cultural, Sports and Tourism Bureau, Zhejiang Province
Project Serial Number: 001
Project Name: Jiashan Weitang Celebrity & Cultural Travel Centre
Project Category: Tourism
I. Market Status and Proposal
Jiashan Weitang Celebrity & Cultural Travel Centre will be located downtown old zone of Jiashan County, which is the key tourist zone in Jiashan Tourism Development Plan (1997 * 2002), and a cultural heritage with strong local characteristics. There is a key cultural relic reserve of Zhejiang Province * Wu Zhen Memorial. Wu Zhen is one of the four major painters of Yuan Dynasty. Famous Ciyun Temple and King Asoka Twin Pagoda were also there in ancient times. Garden Road was the location of the former county government, and the political, economic and cultural centre of Jiashan. Its redevelopment will promote the brand of the whole county, and bring considerable social and economic benefits.
II. Project Preparation:
1. General scheme confirmed.
2. The project has been listed in Jiashan Urban General Development Plan and Jiashan Tourism Development Plan (1997 * 2002).
III. Scale and Content of Development:
A Rest-Commerce District (RMD): one garden, one street and one centre as major construction,
including recreational facilities, retail shops, and cultural spots.
1. Wu Zhen Cultural Garden of four major areas (Buddhism Culture Area, Historic Site Area, Folk-custom Area, Chinese Calligraphy and Painting Area), covering 4 hectares and invested RMB 100 million.
2. Garden Road reconstructed into an antique style pedestrians* street of culture, amusement, recreation, travel commodity market, restaurants and hotels, covering 0.67 hectares, 310 meters long, invested RMB 50 million.
3. The Travel Centre gathers cinemas, tourism traffic (including a large travel parking lot), ticketing service, regional travel agencies, scenic spots, hotels, other agents or consultation service as an organic whole, covering 0.67 hectares and invested 30 RMB million.
IV. Financial Estimation:
1. Total investment: RMB 180 million
2. Payback rate: 30% at estimate
3. Payback period: 42 months
V. Means of Financing: foreign capitals, Chinese capitals, and nongovernmental capitals.
VI. Operation: single venture or cooperation.
VII. Favourable Conditions: real estate, cash, and favourable policies governments offer.
Authority Concerned: Jiashan Cultural,
Sports and Tourism Bureau
Tel: +86 * 573 * 422 8318.4228311.4228317
Fax: +86 * 573 * 422 8314
Address: Jiashan, Zhejiang Province, P. R. China
Postcode: 314100
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