项目编号:006
项目名称：浙江嘉善大云生态旅游区
项目性质：旅游项目
一、 项目市场状况及立项理由：
    嘉善大云生态旅游区地处杭嘉湖平原，位于江浙沪二省一市交界，在沪杭高速公路大云出口处，是上海进入浙江的第一个出口，东距上海虹桥机场68公里，西至浙江省省会杭州95公里，北靠苏州92公里，南濒东方大港乍浦30公里，交通十分便捷。大云生态旅游区总体规划面积126.7万平方米：由生态农业园区、生态度假区、十里水乡区、大云寺苑"三区一苑"组成，规划以"提升环境质量，倡导绿色消费"为设计理念，以乡村生态环境为依托,以"绿色消费"为载体，以水乡休闲旅游为中心，集观光、休闲、娱乐、度假为一体的野趣浓郁、安静恬美，人与自然和谐统一的在江浙沪地区有一定知名度的"都市里的大自然"。目前，十里水乡区、大云寺苑已建设运行，收益良好，大云生态旅游区将给投资者带来更多的商机。
二、 项目准备进展情况
    1、 项目总体规划已完成并通过专家组论证。
    2、 项目已列入嘉善县城市总体发展规划和嘉善县"十五"旅游发展规划。
三、 建设规模和内容：
    大云生态旅游区规划为"三区一苑"，具体建设规模及内容：
    1、 生态度假区：占地23.89万平方米，投资5000万元，以森林化、芳香化、鸟语化、养生化为导向，创建保健型休闲生态居住区。
    2、 生态农业园区：占地84.15万平方米，投资2000万元，建设各种有特色的农业生态环境系统，着眼于观赏型、商品型、保健型、参与型、兼容型生态农业的结合，划分7园1带，即：蔬菜园、花卉园、绿色食品传统农业园、特种养殖园、果园、蚕桑园、假日农业园和经济林带。
    3、 十里水乡区：全长7公里，占地14万平方米，投资2000万元，以原汁原味的"十里水乡情"为主线，划分为"乡情浓郁，情意绵绵，五彩缤纷"三个主题，由蒹葭苍苍、农家天地、古桥遗风等17个景点各显特色。
    4、 大云寺苑：占地4.66万平方米，投资3000万元，以明代书画家姚绶书画艺术馆、新四军战役纪念馆、宗教文化馆等。弘扬民族文化、实施爱国主义教育，弘扬佛教文化、宣传党的宗教政策为主要内容。
四、 财务评价
    1、 项目计划总投资：1.2亿人民币。
    2、 投资回报率：预计35%以上。
    3、 投资回收期：3年。
五、 引资方式：外方资金、中方资金、民间资金。
六、 合作内容：独资或合作。
七、 项目方可提供条件：土地、部分设施和上级政府给予的政策。
八、中方立项单位情况：嘉善县大云镇人民政府。
联系单位：
嘉善大云生态旅游公司
联系人：王学华 职务：经理
电话：0573－－4666024 4666088
传真：0573－－4666024 邮政编码：314113
通讯地址：浙江省嘉善县大云镇


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Project No. 006
Project name: Zhejiang Jiashan Dayun Ecologic Tourism Site 
Project nature: Tourism project
I. Project market status and reason of project establishment
    Jiashan Dayun Ecologic Tourism Site is located on Hangzhou-Jiaxing-Huzhou Plain in the bordering area of Jiangsu Province, Zhejiang Province and Shanghai Municipality, at the Dayun exit of Shanghai-Hangzhou Expressway, the first exit departing from Shanghai and entering into Zhejiang Province, 68km away from Shanghai Hongqiao Airport o the east, 95km from Hangzhou, capital of Zhejiang province on the west and 92km near to Suzhou on the north and 30km close to oriental big harbor Zapu on the south, with very convenient transportation. Dayun Ecologic Tourism Site has an overall programmed area of 1.27m2 and consists of "Three zones and one garden" including Ecologic farming zone, Ecologic vacation zone, 10-miles water-region zone and Dayun Temple garden. Its layout takes "Upgrade environmental quality and advocate green consumption" as the designing concept and the rural ecological environment as support and the site will build into "the nature in the city" with certain popularity in Jiangsu-Zhejiang-Shanghai region, quiet and graceful in human and natural harmony and unity with "Green consumption" as carrier centering upon water-region leisure and tourism in integration of sightseeing, leisure, entertainment and vacation of rich open-country interests. Currently, 10-miles water-region zone and Dayun Temple garden have been constructed for operation with good economic efficiency. Dayun Ecologic Tourism Site will bring investors more commercial opportunities. 
II. Project preparation progress status
    1. Project overall layout has been made and passed the argumentation by Experts Group.
    2. The project has been listed into Jiashan County city overall development program and Jiashan County "10th 5-year plan" period tourism development program.
III.Construction scale and contents:
    Dayun Ecologic Tourism Site has been programmed into "Three zones and one garden". The detailed construction scale and contents cover:
    1. Ecologic vacation zone: Has a land occupancy of 238.9 thousand m2 and an investment of 50 million RMB, oriented with forestry, flower scent, birdcall and health preservation to create a healthcare-type leisure ecologic inhabitation area.
    2. Ecologic farming garden zone: Has a land occupancy of 841.5m2 and an investment of 20 million RMB to build various featured agricultural ecologic environmental systems with focus upon the ecologic farming combination of view and admiration, merchandise, health preservation, involvement and compatibility, divided into 7 gardens and one section, i.e. Vegetable garden, Flower garden, Green food traditional farming garden, Special breeding garden, Fruits garden, Silkworm and mulberry garden, Holiday farming garden and Cash forest section. 
    3. 10-miles water-region zone: Has 7km in total length with an land occupancy of 140 thousand m2 and an investment of 20 million RMB to focus on three themes on "Rich provincialism, Unbroken affection and Brilliant colors in riotous profusion" with 17 scenic spots of respective characteristics including Dark green reeds, Farmers* world and Relique on ancient bridges, etc. 
    4. Dayun Temple garden: Has a land occupancy area of 46.6 thousand m2 and an investment of 30 million RMB, including Yao Shou Painting and Calligraphy Arts Hall (Yao Shou is a painter and calligrapher in Ming dynasty), The New fourth Army Battle Memorial, Religion and Culture Shop, etc. for developing national culture, implementing patriotism education, carrying forward Buddhism culture and disseminating Party religious policy as the major contents. 
IV.Financial evaluation
    1. Project planned total investment: 120 million RMB
    2. Investment returning rate: Estimated at over 35% 
    3. Investment recovery term: 3 years.
V.Capital introduction patterns: Foreign-side capital, Chinese-side capital and fold capital.
VI.Cooperation method: Wholly owned or cooperation
VII.Conditions the project can provide: Land, some facilities and the policies granted by upper-level governments
VIII.Chinese-side project-establishment unit: Jiashan County Dayun Town People's Government
Contact way:
Jiashan Dayun Ecologic Tourism Company
Contact person: Wang Xuehua
Position: Manager,
Tel: 0573--4666024 4666088
Fax: 0573--4666024
Address: Dayun Town, Jiashan County, Zhejiang Province
Post code: 314113